Hello Eco Warriors, a HUGE thank you for clicking a few extra buttons and making your way over to my page!
If you follow me on Instagram (@makgoeseco) then you know what I am all about, if not, that is a-okay! From my name, yep, you guessed it, I am an Eco Warrior and Eco Influencer. I started my journey roughly 1 year ago but the seed was planted about 4 years ago with the purchase of my first KeepCup. Since then I have been striving to be a better human by helping out Mother Earth whenever I can. I am still in the VERY early stages of my eco journey and I am happy to say I am still learning. This is what I hope this blog will be, a learning and sharing platform for all.
So, if you’re new to the whole Eco thing or if you want to learn some new stuff stick around and have a snoop!
I am sure you have heard of it, maybe you haven’t but what
EXACTLY is greenwashing?
Well, in basic terms it is when a company/brand falsely
promotes a product or practice by deeming it ‘eco’ or ‘environmentally
friendly’ when it is in fact not! Yes, *shock horror* this happens, more than
With the whole ‘eco movement’ rapidly taking over the world
AND social media a lot of companies are RACING to get on board the eco-ship by
pumping out products that are seen as eco or sustainable in order to boost
themselves or allow themselves to call their company “eco-conscious”.
This, as you can imagine, is NOT how we become a greener society. Think about
some products you’ve seen recently… let’s talk metal straws for example. HOW
MANY different companies have you seen promoting or releasing their own version
of this particular item?
To keep it small, let’s focus on Instagram for a moment. I
have lost count of the amount of ‘brands’ that have approached me asking me to
back their new product which is yes, just another stainless steel straw. When I
started my eco journey that was one of the first items that I “just had to
have” in order for me to consider myself ‘eco’. I raced out and purchased
a pack of four from the company EverEco a nice small (well okay not anymore) Australian
company (backing a local business is important to me). From there I felt my
journey could really begin.
#Trending – Do Trending
Topics Help or Hinder a Cause?
I think the reusable straw movement really kicked off when
the video of a
sea turtle having a straw removed from his/her navel cavity filmed back in 2015
began recirculating in 2017. (Click the link if you want to watch it, viewer
discretion is advised. Watch at own risk). This video REALLY picked up A LOT of
traction, Instagram pages began popping up, #savetheturtles became a trending
hashtag even celebs hopped on the reusable straw bandwagon. HOWEVER the problem
with something going viral is that it doesn’t last long.
Now, I am not saying this is a bad thing, the more
people know about what is going on in our world the better. Education is an
extremely powerful tool that can empower a community and create real
change. Think of any movement that has been successful. It was (a.) backed by
people who believed in the cause and (b.) allowed people to learn and
educate themselves on said topic, ultimately empowering, helping and
giving a voice to the individuals or community involved, think of the
#MeToo movement for example.
However, for real and meaningful change to be made it cannot
just be a hashtag, it cannot just be buying a straw, it is a lot more than
this. Policies need to be changed, laws need to be put into place there is only
so much we can do as a community before we need the government to step in. Now,
I’m not saying give up, I’m saying, make your voice louder. If you really
want to incite change and are really passionate about something write a
letter (respectfully, obviously) to your local council, to the minister of the
environment, to the PM if you really wanted to. Basically, to someone who will
listen, that’s where the change needs to happen. But I DO NOT
want to get into politics at the moment, it’s not really my scene anyway. Maybe
But, back to greenwashing.
A plastic package containing a new *insert item here* is
labelled “recyclable.” However, it isn’t clear if the packaging or
the *item* recyclable. Either way, the label is deceptive due to the fact that
the item or packaging may not actually be recyclable, it could only be small
components (It is not specified). NOTE: Companies attempting to
be greener or are green will specify which parts of their products can
and cannot be recycled.
An item/product is labelled “50% more recycled content than
before.” The manufacturer increased the recycled content from 2% to 3%.
Although technically true, the message conveys the false impression that the
item contains a significant amount of recycled materials.
A bin liner is labelled as “recyclable.” Bin liners are not
ordinarily separated from other rubbish at the landfill or incinerator. So
chances are it isn’t going to be used again. The claim is deceptive
since it suggests an environmental benefit where one doesn’t actually
The marketers of truly green products are only too happy to
be specific about the benefits of their products. The website for Allbirds, for
example, explains that their shoes are made from merino wool, their laces made
from recycled plastic bottles and the insoles contain castor bean oil. They
even go as far as to say that the shoe boxes are made from recycled cardboard.
How To Spot It
When looking at a green product, check and see if the company is
known for being eco-friendly. Is it easy to find information on
the company’s sustainable business practices?
Search the company name with the word “environment” and see the
search results. If there are any consumer and environmental advocates
complaining about the company, buyer beware!
Trust your gut feeling! Does it seem real, or is it fake?
Look for certifications and labels! Sometimes
“greenwashers” will make their own fake certifications. If you
haven’t heard of it, look it up. – Here are examples of real certifications:
Australian Certified Organic (ACO), NASAA and MSC Approved just to name a few.
Greenwashing is an attempt to capitalise on the growing demand
for products that are environmentally sound.
Greenwashing can convey a false impression that a company or its
products are environmentally sound.
Truly green products back up their claims with facts and
My Final Thoughts…
What are your thoughts on greenwashing? Have you seen an
increase in false advertising regarding green products? Feel free to reach out
to me on Instagram or
shoot me an email at firstname.lastname@example.org if you have any questions concerns or
if I missed anything. A friendly reminder; this is a learning platform
where I myself am still learning (every day). So, if you do not agree with
something that is OKAY let me know (respectfully) and I’ll make sure to update
this post or any future posts, ideas, stories etc…
Going Zero Waste is difficult enough as it is without the fast approach of a celebration or event looming over our heads. Events like Easter, Christmas, Australia Day or any holiday for that matter come packaged in shiny plastic packaging and nonsense trinkets that get thrown away at the end of the big day. Practicing zero waste or a low waste lifestyle takes time, practice and patience. There will be failures and that is okay! Just the other day Lindsay Miles (@treadingmyownpath) a HUGE zero waste educator shared with us on her Insta story how her newly published book “Less Stuff : Simple zero-waste steps to a joyful and clutter free life” (congratulations by the way!) arrived at her house and were unfortunately packaged with plastic 😦 instead of getting upset she said she would be emailing the company in regards to the plastic. Another big name in the zero/low waste game is @simpleishliving who ordered a hot latte in a mug and instead was given a cold iced latte with yes, a plastic straw. She said that she didn’t send it back as she didn’t want them to waste it and its ingredients. Stuff like this happens and there is no point in beating yourself up over it.
A zero/low waste Easter is in fact doable but please do not get despondent if you cannot achieve complete zero waste! The number one option is to hand make a card, scrap the gifts and chocolate and spend the day appreciating your family and friends. If you are inclined to give chocolate (I mean, its Easter so yeah, chocolate) the opt to shop at a bulk food store, the local one for me is The Source Bulk Foods who have a range of yummy vegan and zero waste easter treats. If bulk is not for you because you do not have access to it or if it is too expensive (for me its a lotta pricey!) then your next bet is your local super market.
Zero Waste at the Supermarket?
So it is not entirely impossible to shop zero waste at the supermarket. It is not as straight forward as walking into a bulk food store where the majority of products are naked or packaged in glass or cardboard. The supermarket is a DEATH trap for plastic, nearly everything within the walls of that place is to some degree plastic. Here is an example, you’ll be toddling down the aisle and come across a tasty looking treat that is *O.M.G* packaged in cardboard, only to find out the packaging inside is plastic, how unnecessary. *Side note* Herbert Adams frozen pies from Woolworths are packed in a cardboard box and a cardboard box alone, HOW AMAZING (my favourite is the chicken and leek) Anyways, back to zero waste supermarket chocolate: Basically anything packaged in aluminium foil or cardboard. The individual Cadbury eggs and bunnies. Lindt bunnies (however, they use palm oil in their products so I tend to avoid them. They do claim it is sustainable though.)
Aluminium foil can be recycled endlessly according to GoingZeroWasteblog read her post from a few years ago on a zero waste Easter in 2017. So, the best way to ensure your foil is recycled is by scrunching it up as small as possible and storing it in a half open tin can (pull tab lid still semi attached). When it is all full all you have to do is ensure you close the lid again and voila you have successfully participated in a low waste Easter.
What I did last year was a little different, I made my parents participate in an adult easter egg hunt where instead of eggs I hid bottles of wine (hehe, I promise we are not alcoholics). I rummaged through the five, six and ten dollar bins at the local bottle store and got each parent three bottles each, let’s just say they were thrilled! I plan on doing this again this year but will also incorporate chocolate too because I mean, its chocolate. I will head to my local bulk store and have a browse around but if it is too expensive for me then I’ll be back the supermarket carefully choosing my low waste alternatives. At the end of the day it is about trying, not about perfection. Be conscious of your actions and realise that you DO have an impact on the world around you!
Have a good Easter, thank you for taking the time to read my ramblings. xx
Unbeknownst to myself until a few months ago I had NO IDEA that sunscreen could be so harmful! That was until it was brought it to my attention by a friend of mine, yaaaass team work!
Most sunscreens contain a chemical called oxybenzone (oxy-ben-zone – you’re welcome, don’t worry, I usually skip words starting with “oxy-something” too) anyways, oxybenzone is a more broadly used name for benzophenone-3 (ben-zo-phe-none) a white solid that has the ability to absorb UV light. Sunscreens that contain oxybenzone are know as ‘broad-spectrum’ creams able to absorb not only UVB light but also UVA light rays. This is a synthetic substance produced by a chemical reaction.
EFFECTS ON CORAL
Once in the water these chemicals actually decrease corals’ defenses against bleaching, damaging their DNA and hindering their development.
A 2015 study by Haereticus Environmental Lab showed that oxybenzone starts causing serious damage to corals at concentrations as low as the equivalent of one drop of water in six-and-a-half Olympic-sized swimming pools.
WHY IS THIS BAD?
Well, coral reefs hold many benefits for both the aquatic and terrestrial environments AND humans. Reefs provide habits and breeding grounds for a vast array of marine life with 25% of species depending solely on the reef for their entire lifespan. Reefs also act as a buffer that protect the shoreline from erosion by reducing wave damage. On the human side, they also generate tourist revenue, with the Great Barrier Reef generating approximately A$6.4 billion per year. Thus, it is important to maintain the biodiversity of the Earth as living organisms provide us with new medicines. (Researchers have found chemicals within corals which may help in treating human diseases).
So, WHAT CAN YOU DO?
Purchase a sunscreen that DOESN’T contain these harmful chemicals! “WAIT THOSE EXIST?” *screams internally*
Well yes, one that has come to my attention is this lovely product here (see below)
by We Are Feel Good Inc who have developed a sunscreen that is *drum roll please* yep that’s right! Harmful chemical free!
Unfortunately, the packaging is plastic… but I know this can at least be recycled once I am finished with the product.
Now, I know, a ZeroWaste lifestyle, or an eco low waste lifestyle is not cheap, take it from me, a struggling Uni student. This product may not be in your price range nor sustainable if you use large quantities of sunscreen very quickly. However, for me, this product is great, I use a little bit on my face every morning and take it with me when I go to the beach re-applying about 3-4 times in one beach sesh AND it hasn’t run out yet. (I’ve had it since the begging of February and no I didn’t get burnt)
So, I say to you, do what you can WITHIN your budget, do not blow the bank trying to fit into a mould or a stereotype portrayed on social media. A quote that sums this concept up pretty well is one by Anne-Marie Bonneau or @zerowastechef a Zero Waste Instagram influencer is “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” What I am trying to get across is going zero waste or eco isn’t perfect there will be failures and challenges, HOWEVER, if you are able to change something, ANYTHING, like switching to a reusable coffee cup or finally eliminated single use plastic within your household you are doing more than most.
I’ve been thinking a lot recently about how we can do more as a community to reduce our impact on the Earth.
In all honesty, we need a reality check, a SERIOUS reality check. I find even now, we are still in this disposable, single use way of thinking. My KeepCup broke recently and my first thought was “oh no, now I need to buy a new one” but in reality I don’t. I can buy replacement glass or I can use one of the many we have at home for various family members.
I think it’s just the amount of value we place on material items. At the end of the day it’s just stuff. We should be putting our time and effort and placing value on things that matter. Instead of diving into replacing your last *insert item here* for the next new thing. Focus that energy into something productive.
Have you heard of the new environmental trend hitting social media? It’s called the #trashtag where people show their before and after photos of them cleaning rubbish from beaches, parks etc… as a community we should be focusing on more actions like this! #yayforearth
If you’re wondering, yes I will be replacing my glass for my KeepCup as I use it daily and the others get used in the house. Plus, I felt like I lost a friend as this cup literally goes EVERYWHERE with me. So what I’m trying to say is, only purchase something when you really need to. Opt for click and collect instead of delivery but EVEN better shop second hand or repurpose!
P.s. Sorry this post was riddled with contradictions! I was typing out my train of thought while I went! Take what you will from this post! Hopefully you see where I’m coming from, THANK YOU for reading and have a great day! xx